CENTRE FOR RESEARCH AND INNOVATION IN TOURISM
CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events. CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events.
CRiT & SDGs
There is no denying that the tourism industry will play a significant role in realising the nation’s targets and objective. The Centre administers, manages and implements research and innovation activities in the field of tourism. CRiT is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate sustainable future.
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CRiT has been established in a climate of growing cooperation between the public and private sectors in Malaysia. CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events. CRiT aims to produce innovation in tourism through research, consultancy, human capital development, and community engagement which will contribute to the enhancement of the industry and the nation for a sustainable future.
CRiT & Sustainable Development Goals (SDGs)
Taylor’s School of Hospitality, Tourism, and Culinary Arts (TCHT) took the initiative to establish a research centre in 2008 known as ERITA-ASIA, which was an Interdisciplinary Research Centre in the field of Hospitality, Tourism, and Food Studies. ERITA-ASIA is an extension of the research centre based at the University of Toulouse, France. The conception of an Asian branch of ERITA called ERITA-ASIA was introduced and established as part of the Taylor’s Toulouse cooperation with the aim to grow the areas of postgraduate programmes and research. The main objective of ERITA was to carry out fundamental and applied interdisciplinary research in hospitality, tourism, and food studies.
In 2010, as Taylor’s University College achieved full-fledged University status, Taylor’s University has decided to rename ERITA-Asia as CRiT: Centre for Research and Innovation in Tourism and Food Studies whilst maintaining the spirit of cooperation through Taylor’s Toulouse University Centre linking CRiT with CERTOP-TAS the University of Toulouse Research Centre.
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Develop research programmes in the fields of tourism development, hotel, and food system organisation, cultural aspects of tourism, and food.
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Develop applied research programmes in relation to research organisations and industry.
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To prepare and enrol lecturers to complete their PhD in local universities.
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To serve the regional community’s need for access to information resources and professional expertise.
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To collaborate with other educational, entrepreneurial, governmental, and profit entities in promoting the educational, economic, and cultural development of the region in the hospitality and tourism field.
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Further, in 2010 ERITA Asia evolved into a full-fledged research centre called the Centre for Research and Innovation in Tourism and Food Studies (CRiT). Later in 2020, the center by focusing more on tourism and the importance of achieving UN SDGs as a critical priority at the national and international level, set up an ambitious goal to be a leading and reference center on Tourism and SDGs and re-branded as the Center for Research and Innovation in Tourism (CRiT), which is the current state of the Centre. The CRiT goal is to become a Higher Institution Center of Excellence (HICoE) and reference center nationally and internationally by 2025.
BACKGROUND OF CRiT
PROJECTS
The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19
Lisa Tung Pei Pei (Taylor’s University); Sharon Linang Jimbun (Taylor’s University); Khairiah Ismail (Taylor’s University); Ng Wai Yee (Taylor’s University); Dhiya Hikmahana (Taylor’s University)
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Taylor's University Faculty of Social Science & Leisure Management Internal Grant
Developing and validating a Sustainability Index and Scorecard for hotels
Dr. Joaquim Dias Soeiro (Lead), Dr. Ruth Sabina Francis, Dr. S. Mostafa Rasoolimanesh Dr. Shantini Thuraiselvam Mr. Jonathan Lai (Industry)
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Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education ,Malaysia.
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February, 2022
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?
Nasrin Rasouli, S. Mostafa Rasoolimanesh, Atousa Kamangar Rahmani, Ayatollah Momayez & Mohammad Amin Torabi
March, 2022
Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists
S. Mostafa Rasoolimanesh, Mohammad Iranmanesh ,Siamak Seyfi, Neethiahnanthan Ari Ragavan, Mastura Jaafar
February, 2022
Enhancing local community participation towards heritage tourism in Taiping, Malaysia: application of the Motivation-Opportunity-Ability (MOA) model
Puvaneswaran Kunasekaran, S. Mostafa Rasoolimanesh, Mingzhuo Wang,
Neethiahnanthan Ari Ragavan & Zuliah Abd Hamid
