CENTRE FOR RESEARCH AND INNOVATION IN TOURISM 

iStock-905365190.jpg

CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private  organisations in tourism and the affiliated fields of hospitality and events.

CRiT & SDGs

crit, taylors research.jpg

Creation and Transformation of New Knowledge in Tourism Through

Consultancy & Networking

Human Capital Development

Research
 

Community Engagement

There is no denying that the tourism industry will play a significant role in realising the nation’s targets and objective. The Centre administers, manages and implements research and innovation activities in the field of tourism. CRiT is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate sustainable future.

CRiT has been established in a climate of growing cooperation between the public and private sectors in Malaysia. CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events. CRiT aims to produce innovation in tourism through research, consultancy, human capital development, and community engagement which will contribute to the enhancement of the industry and the nation for a sustainable future.

RESEARCH

The Centre administers, manages and implements research and innovation activities in the field of tourism. The Centre is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing on the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate a sustainable future. The chart below underlines CRiT’s research clusters, which have been designed based on different SDGs.

Analyzing Graphs
Praying Together
Planting Trees
Political Conference

Tourism for Responsible Economic Growth (SDGs # 8, 9, 10, 12)

Tourism for Social & Community Development (SDGs # 1, 2, 3, 4, 5, 7, 11, 16)

Tourism for Environmental Protection (SDGs # 6, 14, 13, 15)

Tourism and Policy Development and Governance (SDGs # 17)

PROJECTS

The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19

Lisa Tung Pei Pei (Taylor’s University); Sharon Linang Jimbun (Taylor’s University); Khairiah Ismail (Taylor’s University); Ng Wai Yee (Taylor’s University); Dhiya Hikmahana (Taylor’s University)

Taylor's University Faculty of Social Science & Leisure Management Internal Grant

Developing and validating a Sustainability Index and Scorecard for hotels

Dr. Joaquim Dias Soeiro (Lead), Dr. Ruth Sabina Francis, Dr. S. Mostafa Rasoolimanesh Dr. Shantini Thuraiselvam Mr. Jonathan Lai (Industry)

Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education ,Malaysia.

  • Facebook
  • Twitter
  • LinkedIn

 PUBLICATIONS

Male-customer-complaining-about-his-food-1024x857 (1).jpg

February, 2022

Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?

Nasrin Rasouli, S. Mostafa Rasoolimanesh, Atousa Kamangar Rahmani, Ayatollah Momayez & Mohammad Amin Torabi

Kashan_-_Timche-ye_Amin_od-Dowleh_-_20140512_-_JB.jpeg

March, 2022

Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists

S. Mostafa Rasoolimanesh, Mohammad Iranmanesh ,Siamak Seyfi, Neethiahnanthan Ari Ragavan, Mastura Jaafar

IpohSecrets-TaipingLakeGarden.jpeg

February, 2022

Enhancing local community participation towards heritage tourism in Taiping, Malaysia: application of the Motivation-Opportunity-Ability (MOA) model

Puvaneswaran Kunasekaran, S. Mostafa Rasoolimanesh, Mingzhuo Wang,
Neethiahnanthan Ari Ragavan & Zuliah Abd Hamid

EVENTS

LATEST FROM CRiT

NEWSLETTER

1664449198259.png
QUARTERLY NEWSLETTER
2022 (ISSUE 3) - OCTOBER

In this newsletter:

- 2nd CRiT Summer School. 

- CRiT Webinars.

- Invited Talks by CRiT Leadership Team.

- Networking Session.

- Publications.

- Applied Grants.