CENTRE FOR RESEARCH AND INNOVATION IN TOURISM 

iStock-905365190.jpg

CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private  organisations in tourism and the affiliated fields of hospitality and events.

CRiT & SDGs

Creation and Transformation of New Knowledge in Tourism Through

Consultancy & Networking

Human Capital Development

Research
 

Community Engagement

There is no denying that the tourism industry will play a significant role in realising the nation’s targets and objective. The Centre administers, manages and implements research and innovation activities in the field of tourism. CRiT is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate sustainable future.

CRiT has been established in a climate of growing cooperation between the public and private sectors in Malaysia. CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events. CRiT aims to produce innovation in tourism through research, consultancy, human capital development, and community engagement which will contribute to the enhancement of the industry and the nation for a sustainable future.

RESEARCH

The Centre administers, manages and implements research and innovation activities in the field of tourism. The Centre is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing on the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate a sustainable future. The chart below underlines CRiT’s research clusters, which have been designed based on different SDGs.

Analyzing Graphs
Praying Together
Planting Trees
Political Conference

Tourism for Responsible Economic Growth (SDGs # 8, 9, 10, 12)

Tourism for Social & Community Development (SDGs # 1, 2, 3, 4, 5, 7, 11, 16)

Tourism for Environmental Protection (SDGs # 6, 14, 13, 15)

Tourism and Policy Development and Governance (SDGs # 17)

PROJECTS

Potentials of tourism development among the Dayak women in Sarawak

Dr. Puvaneswaran A/L Kunasekaran

National Grant

Developing and validating the Sustainable Tourism Index towards SDGs for City Tourism in Malaysia

Assoc Prof. Dr. Seyyed Mostafa Rasoolimanesh

National Fundamental Research Grant Scheme (FRGS)

  • Facebook
  • Twitter
  • LinkedIn

 PUBLICATIONS

July, 2021

Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior

Tajeddini, K., Rasoolimanesh, S. M.,Gamag, T. C., Martin, E.

crit, taylors research.jpg

May, 2021

What influences people’s willingness to receive the COVID-19 vaccine for international travel?
 

Wang, M., Kunasekaran, P.,  & Raoolimanesh, S. 

crit, taylors research

May, 2021

The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis

Rasoolimanesh, S., Ringle, C., Sarstedt, M., & Olya, H. 

EVENTS

LATEST FROM CRiT

QUARTERLY NEWSLETTER
ISSUE 2 - JULY 2021

In this newsletter:

- CRiT Summer School on Tourism & SDGs

- Postgraduate Research Colloquium, (PGRC)

   2021

- 5th Graduate Research Seminar (GRS)

- Invited Talks by CRiT Leadership Team 

- Publication

- Latest Grants 

NEWSLETTER