CENTRE FOR RESEARCH AND INNOVATION IN TOURISM
CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events.
CRiT & SDGs
Creation and Transformation of New Knowledge in Tourism Through
Consultancy & Networking
Human Capital Development
Research
Community Engagement
There is no denying that the tourism industry will play a significant role in realising the nation’s targets and objective. The Centre administers, manages and implements research and innovation activities in the field of tourism. CRiT is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate sustainable future.
CRiT has been established in a climate of growing cooperation between the public and private sectors in Malaysia. CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events. CRiT aims to produce innovation in tourism through research, consultancy, human capital development, and community engagement which will contribute to the enhancement of the industry and the nation for a sustainable future.
RESEARCH
The Centre administers, manages and implements research and innovation activities in the field of tourism. The Centre is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing on the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate a sustainable future. The chart below underlines CRiT’s research clusters, which have been designed based on different SDGs.
Tourism for Responsible Economic Growth (SDGs # 8, 9, 10, 12)
Tourism for Social & Community Development (SDGs # 1, 2, 3, 4, 5, 7, 11, 16)
Tourism for Environmental Protection (SDGs # 6, 14, 13, 15)
Tourism and Policy Development and Governance (SDGs # 17)
PROJECTS
Potentials of tourism development among the Dayak women in Sarawak
Dr. Puvaneswaran A/L Kunasekaran
National Grant
Developing and validating the Sustainable Tourism Index towards SDGs for City Tourism in Malaysia
Assoc Prof. Dr. Seyyed Mostafa Rasoolimanesh
National Fundamental Research Grant Scheme (FRGS)
PUBLICATIONS
July, 2021
Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior
Tajeddini, K., Rasoolimanesh, S. M.,Gamag, T. C., Martin, E.
May, 2021
What influences people’s willingness to receive the COVID-19 vaccine for international travel?
Wang, M., Kunasekaran, P., & Raoolimanesh, S.
May, 2021
The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis
Rasoolimanesh, S., Ringle, C., Sarstedt, M., & Olya, H.
EVENTS
LATEST FROM CRiT
QUARTERLY NEWSLETTER
ISSUE 3 - OCTOBER 2021
In this newsletter:
- CRiT Summer School on Tourism & SDGs
- Postgraduate Research Colloquium (PGRC) 2021
- QS Subject Focus Summit Hospitality and Leisure Management 2021
-Virtual MoU Signing of the REBIRTH
- Invited Talks by CRiT Leadership Team
- Publication
- Latest Grants
