CENTRE FOR RESEARCH AND INNOVATION IN TOURISM 

iStock-905365190.jpg

CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private  organisations in tourism and the affiliated fields of hospitality and events.

CRiT & SDGs

crit, taylors research.jpg

Creation and Transformation of New Knowledge in Tourism Through

Consultancy & Networking

Human Capital Development

Research
 

Community Engagement

There is no denying that the tourism industry will play a significant role in realising the nation’s targets and objective. The Centre administers, manages and implements research and innovation activities in the field of tourism. CRiT is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate sustainable future.

CRiT has been established in a climate of growing cooperation between the public and private sectors in Malaysia. CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and events. CRiT aims to produce innovation in tourism through research, consultancy, human capital development, and community engagement which will contribute to the enhancement of the industry and the nation for a sustainable future.

RESEARCH

The Centre administers, manages and implements research and innovation activities in the field of tourism. The Centre is committed to excellence in research and has evolved to become a major centre for tourism research in Malaysia and beyond. The Centre facilitates multidisciplinary and interdisciplinary research projects focusing on a wide range of social science disciplines by focusing on the UN Sustainable Development Goals (SDGs). The Centre is dedicated to being the premier academic research centre in the country to facilitate a sustainable future. The chart below underlines CRiT’s research clusters, which have been designed based on different SDGs.

Analyzing Graphs
Praying Together
Planting Trees
Political Conference

Tourism for Responsible Economic Growth (SDGs # 8, 9, 10, 12)

Tourism for Social & Community Development (SDGs # 1, 2, 3, 4, 5, 7, 11, 16)

Tourism for Environmental Protection (SDGs # 6, 14, 13, 15)

Tourism and Policy Development and Governance (SDGs # 17)

PROJECTS

The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19

Lisa Tung Pei Pei (Taylor’s University); Sharon Linang Jimbun (Taylor’s University); Khairiah Ismail (Taylor’s University); Ng Wai Yee (Taylor’s University); Dhiya Hikmahana (Taylor’s University)

Taylor's University Faculty of Social Science & Leisure Management Internal Grant

Developing and validating a Sustainability Index and Scorecard for hotels

Dr. Joaquim Dias Soeiro (Lead), Dr. Ruth Sabina Francis, Dr. S. Mostafa Rasoolimanesh Dr. Shantini Thuraiselvam Mr. Jonathan Lai (Industry)

Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education ,Malaysia.

  • Facebook
  • Twitter
  • LinkedIn

 PUBLICATIONS

Image by XPS

November, 2021 .

A critical review of moderation analysis in tourism and hospitality research toward robust guidelines

Rasoolimanesh, S. M., Wang, M., Mikulić, J., & Kunasekaran, P.

Image by Graham Powell-Wood

November,2021.

Nature and Scope of Destination Marketing in Emerging Economies. In Marketing Tourist Destinations in Emerging Economies

Mensah, I., Jamaluddin, M. R., Gaffar, V., Alcoriza, G., Balasubramanian, K., & Rasoolimanesh, S. M.

1_4zuwG1rgCn6AmdD8KVwQGg.jpeg

November, 2021.

The Progress of ICT Applications in Destination Marketing in Emerging Economies

Balasubramanian, K., & Rasoolimanesh, S. M. 

EVENTS

LATEST FROM CRiT

QUARTERLY NEWSLETTER
ISSUE 4 - DECEMBER 2021

In this newsletter:

- Appointment of Visiting Professors.

- 9th ATRA Tourism Forum : Is ASEAN ready for Travel Corridor ?

-QS Subject Focus Summit Hospitality and       Leisure Management 2021

-Invited Talks by CRiT Leadership Team 

-Publications.

-Latest Grants .

123.png

NEWSLETTER