crit, taylors research

PROJECTS

Cluster 2
crit, taylors research

01

Potentials of tourism development among the Dayak women in Sarawak

This paper aims to explore the unique cultural attributes owned by the Dayak women for tourism development. In addition, the existing natural products and their utilization for tourism sustainability are also captured. Tourism sustainability is measured from main three dimensions; economic, sociocultural, and environmental sustainability. This study employes a qualitative approach.

Research Team

Puvaneswaran Kunasekaran (Taylor’s University); Neethiahnanthan Ari Ragavan ( Taylor’s University); Joaquim Dias Soeiro (Taylor’s University)

 

Grant

Tan Sri Empiang Jabu Chair - UPM (Sarawak State Government)

Budget

RM 12,000

02

Developing and validating assessment indicators for sustainable urban heritage sites in Malaysia

This project aims to develop assessment indicators for sustainable urban heritage sites that considers all the four pillars of sustainability including economic, social, environmental and governance. It is expected that this Sustainable Urban Heritage Index (SUHI) will facilitate the implementation of the Malaysian New Urban Agenda, whilst at the same time conserving the tangible and intangible heritage of historic urban environments as a critical part of Malaysia’s identity. It will focus on rich heritage districts in two cities, namely Kuala Lumpur and George Town. In collaboration with Urbanice Malaysia and Think City Sdn Bhd, the research will assist in achieving the sustainable development goals contained in the government’s Shared Prosperity Vision 2030 as well as the long-term planning for sustainable tourism espoused by the Ministry of Tourism, Arts and Culture.

crit, taylors research

Research Team

Camelia May Li Kusumo (Taylor’s University); Seyyed Mostafa Rasoolimanesh ( Taylor’s University); Keith Tan Kay Hin (Taylor’s University); Ceelia Leong (Think City, Malaysia); Norliza bt Hasim (Urbanice Malaysia)

 

Grant

Fundamental Research Grant Schemes (Ministry of Higher Education, Malaysia)

 

Budget

RM 98,700

Cluster 3
crit, taylors research

03

Developing and validating the Sustainable Tourism Index towards SDGs for City Tourism in Malaysia

City tourism has both positive and negative economic, socio-cultural, and environmental impacts on destinations. Concerning the importance of these impacts, and to address the Sustainable Development Goals (SDGs), we need strong and clear measurement tools. There is no study on sustainable tourism indicators and index for urban destinations in Malaysia despite of enormous growth potential in tourism in the coming years. Therefore, the current study aims to develop and validate sustainable tourism index for Malaysian urban destinations considering four criteria: i) groups of stakeholders, ii) relevance to the four pillars of sustainability, iii) both subjective and objective indicators and v) relevance to the SDGs.

Research Team

Seyyed Mostafa Rasoolimanesh (Taylor’s University); Neethiahnanthan A/L M Ari Ragavan (Taylor’s University); Mastura Jaafar (University Sains Malaysia); Elise Wong (Taylor’s University)

 

Grant

Fundamental Research Grant Schemes (Ministry of Higher Education, Malaysia)

 

Budget

RM 65,500

04

COVID-19 outbreak media exposure and future travellers' behavioural intentions

This study investigates the effects of cognitive destination image shaped by media during the COVID-19 pandemic on willingness to support and post-pandemic travel intention. The effects of four factors including trust, crisis management, healthcare system, and solidarity on travel behavioural intention are investigated and compared based on different characteristics, including tourists’ prior experience and COVID-19 case fatality rates of destinations. 

crit, taylors research

Research Team

Seyyed Mostafa Rasoolimanesh (Taylor’s University); Siamak Seyfi (University of Oulu, Finland); Raymond Rastegar (University of Queensland, Australia); C.Michael Hall (University of Canterbury, New Zealand)

Grant

Self-funded by Researchers

Cluster 2
Cluster 1
crit, taylors research

05

Memorable tourism experiences and behavioural intentions of heritage tourists

This study aims to investigate the interplay of visitor engagement, authenticity, and destination image in driving memorable tourism experiences (MTE), revisit and word of mouth (WOM) intentions of heritage tourists. The data for this research have been collected from tourists in the UNESCO-listed heritage sites. 

Research Team

Seyyed Mostafa Rasoolimanesh (Taylor’s University); Siamak Seyfi (University of Oulu, Finland); C.Michael Hall (University of Canterbury, New Zealand)

 

Grant

Self funded by Researchers

06

A model of Memorable Eco-Tourism Experiences (MEEs) using Smart Tourism Technology in Taman Negara, Malaysia

This paper aims to examine Smart Tourism Technologies (STTs) effects on enhancing tourists memorable experiences and sustainability of Taman Negara, Pahang Malaysia. A model which combined Memorable Ecotourism Experiences (MEEs) and Smart Tourism Technologies (STTs) will be used in this study. This study employs a quantitative approach.

Jungle River

Research Team

Thanam Subramaniam (Taylor’s University); Puvaneswaran Kunasekaran (Taylor’s University); Kandappan Balasubramanian (Taylor’s University); Zaiton Binti Samdin (Universiti Putra Malaysia)

Grant

Taylor's University Faculty of Social Science & Leisure Management Internal Grant

Budget

RM 5,200

Business People Mingling

07

The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19

This research will report the impact of COVID-19 on the business events industry and discuss the new normal of business events in the future. This research is also expected to provide a valuable recovery plan for business events after COVID-19 and contribute to the academic discipline of event management. 

Research Team

Lisa Tung Pei Pei (Taylor’s University); Sharon Linang Jimbun (Taylor’s University); Khairiah Ismail (Taylor’s University); Ng Wai Yee (Taylor’s University); Dhiya Hikmahana (Taylor’s University)

 

Grant

Taylor's University Faculty of Social Science & Leisure Management Internal Grant

Budget

RM 5,200

Boats on Water

08

Developing and validating a Sustainability Index and Scorecard for hotels

This project aims to investigates the current tools for measuring sustainability in the hotels' industry including CSR as well as their implementation barriers and benefits. Outcomes intend to propose a scale for measuring and monitoring sustainability in the hotel's industry benchmarking the experiences of CSR globally and locally

Research Team

Dr. Joaquim

 

Grant

FRGS

Budget

RM 68,000

Cluster 2
Cluster 1
Cluster 1