Harnessing STARA for enhancing green performance of hospitality industry: green HRM, employees commitment as mediators and psychological climate as moderator
The Interplay of Gender Different: Transformative of Leadership Styles Influence Job Satisfaction of Front Office Personnel within the Hospitality Sector of Malaysia
Place Attachment Mediating Perceived Destination Competitiveness and Visitors’ Intention in Ethnic Enclave Tourism Destination in Brickfields, Malaysia
Can Smart Mobile Applications Attract Travelers? Exploring Catenation between Digital Tourism Entrepreneurs’ use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality